Fashion Pact: the right direction

by | Apr 27, 2022 | Did you know?

The Fashion Pact is an agreement established between industries of the textile industry, including fashion brands, distributors and suppliers, which lays the foundations for a mindful transition toward a more sustainable production model within this sector. 

It is a pact promoted by François-Henri Pinault, CEO of the Kering group, and supported by Emmanuel Macron, being finally created and presented during the G7 summit in Biarritz, in 2019.  

The objectives 

The Fashion Pact has been designed around 3 fundamental pillars: combatting climate change, promoting the preservation of biodiversity and ecosystems, and mitigating the impact of the fashion industry on the oceans.  

Climate change 

One of the main objectives of this initiative is to reduce the impact of greenhouse gases and achieve net zero carbon emissions by 2050. To do so, the signatory parties commit to applying these 3 measures: 

  • Implementing the principles of the United Nations Fashion Charter. 
  • Ensuring that 25% of raw materials used have a low environmental impact. 
  • Ensuring that 50% of energy used in 2025 is renewable, and that this figure rises to 100% by 2030. 


The Fashion Pact seeks to protect endangered species, as well as to restore key ecosystems which have been damaged by the activities of the textile industry. The 2 main objectives are: 

  • Developing projects related with the preservation of biodiversity which each signatory party can apply. 
  • Achieving appropriate forest management by 2025, committing to zero deforestation.  


To protect the oceans from the pollution caused by plastic from packaging, and the impact that this has on marine species, the signatory parties of the Fashion Pact have established 2 milestones: 

  • Eliminating unnecessary packaging by 2025 in B2C interactions and by 2030 in B2B relationships. 
  • Ensuring that the plastic which continues to be used in packaging is 100% recyclable. Again, this objective is expected to be achieved in 2025 for B2C and in 2030 for B2B. 

The process 

To be able to fulfil the established objectives, the signatory parties have the support of experts in different fields related with sustainability, who offer assistance in strategic decisions. 

To achieve the elimination of the use of raw materials which have a high impact on ecosystems, brands have the support of corporations such as Systemiq and 2050, which offer consulting and know-how to detail the most appropriate approaches and actions. In the case of preservation of oceans, a steering committee, an operating committee and a work group of the secretariat have been implemented so that members of the Fashion Pact can achieve their objectives. 

The evolution of the measures implemented will be monitored by strategically established KPIs to measure the progress of the actions.  

The signatory parties 

Initially, 32 large fashion, luxury and sports companies joined the Fashion Pact. Today there are 75 signatory companies. 

Noa Brands was the first visual merchandising group to join the coalition of the Fashion Pact. At Atrezzo Mannequins, as part of Noa Brands, we are signatories of the Fashion Pact and also members of the Steering Committee and Operating Committee, which involves our active participation in management and in strategic decisions. 

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About Atrezzo

We design, develop and manufacture visual merchandising products for the international fashion industry. We use the most advanced techniques to provide the best quality, the most innovative materials and a bold design that enhances the creations of our customers.